Amy's Baking Company: Overcooked Reality and the Decline of Western Civility

Categories: Hahnefeld

amysFacebookObviously.jpg
On Tuesday, May 14, the day after they'd gone up, the Bouzaglos' angry Facebook rants and the deluge of reader replies vanished, and the following post took their place:

"Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy & Samy"

Obviously? Was it so obvious that a woman who called a Yelp reviewer "ugly" and a "moron" and who heatedly fired on the spot a young woman (whom she later called a "poisonous little viper") on Kitchen Nightmares for asking Amy, "Are you sure?" wasn't capable of penning those earlier Facebook posts? Was it so hard to believe that her husband, a man whose temper suddenly was legendary (thanks to his willingness to reveal it on national television) and who had no issues with taking the tips of those who work for him, couldn't do the same?

Innocence is what the Bouzaglos wanted us to "obviously" believe. But given their unchanging behavior, including a line on a remaining Amy's Baking Company Facebook post from the couple that read, "We do not feel the need to make any excuses for our behavior on tonight's show" (Were we ever looking for excuses in the first place?), their lack of guilt was a pill that proved too tough for many to swallow.

The mob remained angry, appalled, and dissatisfied -- and the number of online comments continued to grow.

"Well, here I am at Amy's BakAAAAAAARRRGGGH SHE'S MURDERING ME SHE'S EATING MY EYES JESUS FUCK MY CHRIST AAAAAa;nfqkhb"

On May 14, that Tweet, sent by comedian/actor Patton Oswalt, joined the schadenfreude, an ever-increasing onslaught of jabs, jokes, commentaries, and postulations from what seemed to be everyone else on the planet who, by now, knew of the Bouzaglos, Amy's Baking Company, and what appeared to be the most epic online meltdown in history.

For media outlets everywhere, it was the biggest (non-)news story of the year and, for marketing gurus, a real-world example of how not to manage your brand via social media. From the Washington Post, CBS News, and Forbes to food-minded web pages like Eater, The Braiser, and Epicurious to fringe websites like Buzzfeed, The Consumerist, and Videogum, everyone was (and still is) talking about Amy's. Even spiky-haired celebrity chef Guy Fieri, no stranger to Internet blow-ups himself (thanks to New York Times food critic Pete Wells' brutal, zero-star review of Fieri's Times Square restaurant) quipped on the Today show, "I'm actually in awe."

But the media aftermath following the Kitchen Nightmares episode and the Bouzaglos' public crash and burn on social media wasn't to be the last act of the show. On Wednesday, May 15, perhaps surprised by the national reaction -- and realizing the futility of their attempted defense -- or simply wanting to wage yet another battle in their unwinnable war -- Amy and Samy enlisted a public relations firm to help them to try and clean up their self-imposed mess: Scottsdale-based Rose+Moser+Allyn Public & Online Relations. In fact, the moment the supposedly obvious "we've been hacked" post on the restaurant's Facebook page showed up, many smelled the work of a character as colorful and controversial as the Bouzaglos themselves.

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Amy's Baking Company

7366 E. Shea Blvd., Scottsdale, AZ

Category: Restaurant

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74 comments
nojailforyou1
nojailforyou1

And now, the latest news from Crazy Amy's.  According to "The Daily News" today,  "Samy, a Moroccan-born Israeli immigrant, may have his residency status revoked."

Quick, pick up the phone and call Sheriff Arpaio!  Just think of all the headlines and interviews he will get out of arresting this illegal.  Oh wait, Samy's not Mexican.  Nevermind Joe, to you it won't count.

http://www.nydailynews.com/life-style/eats/amy-baking-company-reopens-co-owner-faces-deportation-article-1.1352051#ixzz2U7tE8tOs

dodo125025
dodo125025

"Decline of Western Civility...."  completely far from the truth, she, they are just crazy!

Momo
Momo

Welcome to Amy's BUSTED Baking Company - where the owners steal their servers tips, fire people for asking a simple question, both of the owners are criminals, one is being deported, every word from their mouths is a lie, no "real" baking actually takes place on the premises, the fresh food advertised is actually frozen and/or prepackaged, every photo they have posted depicting "their" food items were stolen from other websites, and even the most famous chef on the planet said there was no hope for them. If you can see past all of this, it is a great place!

aceyamapola
aceyamapola

everything else hardly matters? i think you'd be on firmer ground if you had actually eaten there.

it does matter, and this is why. ramsay can cook, even if he has parlayed it into bullying and superb reality television. he does prey on crazyass restaurant owners -- he was better when the show concentrated on improving british restaurants, which he actually did. owners were just clueless, not monsters of depravity.

about 10 seconds was devoted to amy's desserts, which ramsay said "looked" wonderful. if she's actually baking and not defrosting them, she deserves a real review. whether or not anybody wants to eat them, in what is obviously a hellhole for employees purveying uncooked pizza and costco ravioli, is due to the bouzaglos being willing to game ramsay, who was game to game them. ramsay won.

it matters, because it's about scorpions fighting in a bottle. not the pizza. ramsay is still pretending that it's about the pizza. and so are you.

rightwingrick
rightwingrick

Any business the size of Amy's Baking Company that admittedly runs through 100 employees in that short a time frame is doing something very, very wrong.  Period.  No question.  Undeniable.  Period.

fatjackal
fatjackal

Laura: There is a difference between jail and prison.

Jail is reserved for misdemeanor crimes with terms of imprisonment of less than one-year. Prison is for felonies, which are crimes that are punishable with imprisonment for more than one-year.

Amy is a felon and served time in prison, not jail.

t.oferr
t.oferr

The picture is getting clearer by the hour.

He is a criminal and a self confessed gangster.

She is a criminal and did time in the big house.

We patronizing their establishment so they in turn can con the staff out of their tips and pocket the cash.

The End.

marcy
marcy

I hope Jarrett Maupin is suitably chagrined at pimping for those two clowns. 


marcy
marcy

From the news report it appears that Samy's immigration issues involve allegations of his lying on his immigration paperwork, ie failing to disclose his issues with the law in Europe.  

ie he lied


t.oferr
t.oferr

Editor,

Check the latest news report about my Hebraic brother and his appearance in US immigartion court.

He is allegedly a personna non grata in 2 european countries.

The video shows Sammy tells the reporter to go F_ _K himself while giving him the "international salute."

Oy vay what a mumzer and animal.

marcy
marcy

Samy showed his ghetto upbringing by dropping the F-bomb on a Channel 12 report when asked about crimes committed in Europe.  Samy gave him the international up-you-ass salute multiple times.

The sooner the US sends him packing the better.

marcy
marcy

Very nice video describing Samy's deportation hearing and allegations that he was involved in drug distribution, threats and extortion.  He is alleged to be banned from France and Germany.  It took the government 5 years from the time Amy pled guilty to her crimes before they finally locked her up, Samy's been fighting deportation for two years according to the news report.  Justice isn't swift if you have a good lawyer and some money.



Brian C Inman
Brian C Inman

One things is consistent; every Amy I know is crazy.

Travis Potts
Travis Potts

Where might we find a copy of Special Ed's magazine? He's a top journalist ya know.

Phoenix New Times
Phoenix New Times

I'm seeing them. They haven't been marked as spam by us. Sometimes Facebook will automatically mark something as spam if you have a bunch of capitalization etc.

Brian Dunkle
Brian Dunkle

Added value. At Amy's Baking Company you get dinner and a show.

fireserphent
fireserphent

Very, very well-written and human. People should be nicer to Amy. She's a human being and deserves love just like the rest of us, even if she isn't very nice herself. Great job Laura.

Edward Anthony Green
Edward Anthony Green

I never reported you Joe....I'm not a douche bag, I believe in the first Amendment, and support your right to comment on anything I post. Sorry if someone reported on you, thats just not my style.....

Albert Wayne
Albert Wayne

Poor Eddie is an attention starved troll!

Joe Kennedy
Joe Kennedy

Ed reported my posts as spam. I'm guessing he has no debate skills or is just a pussy. One of the two.

Joe Kennedy
Joe Kennedy

Why are my posts coming up as spam on this page?

Edward Anthony Green
Edward Anthony Green

Let me guess, Joe is a California Transplant, Liberal, voted for Obama, smokes "medical marijuana" for back-pain & migraines.....and believes in UFO's! LMFAO!

Phoenix New Times
Phoenix New Times

Edward, we're happy we could put a smile on your face, or is that ... oh, shoot.

Joe Kennedy
Joe Kennedy

That was a good comeback... until you added the asinine laughter, now it's just a lame ass comment.

Joe Kennedy
Joe Kennedy

Well there ya have it. An Arpaio ass clown. Now it all makes sense. Next you're going to say Arpaio does his job so leave him alone.

Edward Anthony Green
Edward Anthony Green

Nah, I like to comment New Times.....I'll keep you in my FB feed, so that I can Troll your sorry "Liberal Asses!" Besides, as long as you folks keep writing BULLSHIT about AZ, Sheriff Joe, etc., I'll keep on giving you a dose of your own CRAP! Enjoy the pain! :)

Joe Kennedy
Joe Kennedy

The memo from the TeaTards? Nope missed that one.

Phoenix New Times
Phoenix New Times

Our updates "pop up" in your news feed because you've liked our Facebook page. Feel free to unlike us if you don't want to see our news updates, Edward.

Edward Anthony Green
Edward Anthony Green

Joe anyone that sides with the "New Times" is a Liberal, didn't you get the memo?

Joe Kennedy
Joe Kennedy

Wow Ed what makes you assume everyone is a Liberal?

Edward Anthony Green
Edward Anthony Green

OMG! I opened up a whole can of LIberaltard WORMS!!!! SJHTF!!! BUHAHAHAHAHA!

Michael McNamara
Michael McNamara

You want positivity, but you call them "parasites" and "ass clowns." That's rich.

Edward Anthony Green
Edward Anthony Green

Hey Brenda, STFU....it pops up in my Facebook News Feeds....besides was I talking to you? ya nosey troll! ...mind your own business!

Joe Kennedy
Joe Kennedy

Edward you must not read the New Times on a regular basis because I've seen many positive stories in it. If you hate their journalism with such passion... Why post? Sort of asinine really.

justinkatz
justinkatz

@aceyamapola you may have missed when Amy admitted that her desserts are purchased as well on facebook (then removed the post a little while later).  You may have missed this too: on the show, Ramsey ate some of her desserts while sitting down and talking with them - where Amy gleefully lied to his face and said she made them.

jeffj7
jeffj7

@rightwingrick ....yeah its called Withholding wages  a Department Of Labor big time no-no as an employer.  You end up paying back wages, with interest, fines and taxes.....Good times

marcy
marcy

@fireserphent 

Nobody needs to be nice to a delusional bitch or her over-the-hill sugar daddy thug

valleynative
valleynative topcommenter

@fireserphent  Yes, she's human, but realistically, how nice people should be expected to be to her is tightly related to how nice she is to others.   When her self-image as having a god-given gift to cook is challenged in any way, she becomes irrationally abusive of others.

She needs therapy.  Possibly medication.  She's not going to get a lot of sympathy unless she changes.


aceyamapola
aceyamapola

@justinkatz @aceyamapola 

hi justin i did miss that. so they're fake to the bone. impressive.

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