Amy's Baking Company: Overcooked Reality and the Decline of Western Civility

Categories: Hahnefeld

CheckPleaseArizonaAmysStill.jpg
Check Please! Arizona
Diners discuss Amy's Baking Company on Check Please! Arizona.
At the start of the seven-minute segment, over a musical backdrop of tinkling piano, a calm Amy Bouzaglo talks about her restaurant's concept as "farm-fresh organic food made from scratch" and Samy chats with customers and shows them to their tables.

The Check Please! Arizona episode's three diners make no mention of lengthy wait times or impossibly irate owners, nor do they register a single complaint about the dishes. ("A little punch would have been nice," one diner says, referring to her mushroom crepe. That's about as negative as it gets.) They describe the restaurant as charming and comfortable and the pastries as incredible. Even the red pepper ravioli -- the same dish Gordon Ramsay said smelled "weird" and declared it to be "one of the most confusing ravioli dishes I have ever seen and tasted in my entire life" -- gets a winning review. One diner calls it "a wonderful combination; sweet and spicy at the same time -- delicious."

Check Please! Arizona producers declined my requests for comment.

Was the Check Please! Arizona segment the Bizarro World appearance for Amy's? Or was Kitchen Nightmares the one that stretched the truth? In each case, reality had likely been altered -- maybe a little, maybe a lot. But by this point, none of it mattered. The online war already had started, and the Bouzaglos' best strategy was to fire away.

"We stand strong together. We have to, because there's a lot of online bullies and haters and bloggers. We stand up to them, and I think we're the only ones who have, as restaurant owners. And they come and they try to attack us and say horrible things that are not true."

When Amy Bouzaglo rattled off those words to a gape-mouthed Gordon Ramsay, she obviously had no idea just how many of the supposed saboteurs there would be. The Bouzaglos' belief that somehow Ramsay would vindicate their food and show up the "online bullies" once and for all had backfired on national television. Thousands of viewers took to the restaurant's social media sites to register their complaints.

And when it came to the way Amy and Samy responded to them, well, old habits die hard.

On Monday, May 13, three days after the show aired, the Bouzaglos fought back on Facebook with several anger-fueled posts written in a style and tone consistent with the responses they had used to address the handful of Yelp reviewers who had dared criticize their restaurant in the past. Sadly, it was hard to tell just who was hating on whom. They ranted, they insulted and mocked, they hurled profanities, and they used up their lifetime allotment of all-caps and exclamation points.

Most pathetic of all, they threatened their critics on Yelp and Reddit with legal action ("bring it on") and taunts ("you are just trash").

"You are all little punks," one of the posts read. "Nothing. You are all nothing. We are laughing at you. All of you, just fools. We have God on our side, you just have your sites."

Within a matter of hours, the Internet erupted (again). Thousands upon thousands of comments poured into the Amy's Baking Company's social media sites (the restaurant's Facebook page now has over 90,000 "likes"), creating a mob that lashed out with a fury far greater than that of the Bouzaglos and that, depending on which comments you read, seemed bent on shifting the evolution of civility into reverse.

In the worst of them, Amy's mental health was sarcastically called into question and her physical appearance jeered. She became the subject of explicit descriptions involving degrading and violent sexual acts, called names like "bitch," "whore," and "cunt," and her criminal record (she pleaded guilty to bank fraud in 2003 and served 14 months in jail after attempting to open a line of credit using someone else's Social Security number) was brought up time and time again.

Riding the Crazy Amy train suddenly wasn't any fun anymore. It was depressing.

Location Info

Amy's Baking Company

7366 E. Shea Blvd., Scottsdale, AZ

Category: Restaurant


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79 comments
nojailforyou1
nojailforyou1

And now, the latest news from Crazy Amy's.  According to "The Daily News" today,  "Samy, a Moroccan-born Israeli immigrant, may have his residency status revoked."

Quick, pick up the phone and call Sheriff Arpaio!  Just think of all the headlines and interviews he will get out of arresting this illegal.  Oh wait, Samy's not Mexican.  Nevermind Joe, to you it won't count.

http://www.nydailynews.com/life-style/eats/amy-baking-company-reopens-co-owner-faces-deportation-article-1.1352051#ixzz2U7tE8tOs

dodo125025
dodo125025

"Decline of Western Civility...."  completely far from the truth, she, they are just crazy!

Momo
Momo

Welcome to Amy's BUSTED Baking Company - where the owners steal their servers tips, fire people for asking a simple question, both of the owners are criminals, one is being deported, every word from their mouths is a lie, no "real" baking actually takes place on the premises, the fresh food advertised is actually frozen and/or prepackaged, every photo they have posted depicting "their" food items were stolen from other websites, and even the most famous chef on the planet said there was no hope for them. If you can see past all of this, it is a great place!

aceyamapola
aceyamapola

everything else hardly matters? i think you'd be on firmer ground if you had actually eaten there.

it does matter, and this is why. ramsay can cook, even if he has parlayed it into bullying and superb reality television. he does prey on crazyass restaurant owners -- he was better when the show concentrated on improving british restaurants, which he actually did. owners were just clueless, not monsters of depravity.

about 10 seconds was devoted to amy's desserts, which ramsay said "looked" wonderful. if she's actually baking and not defrosting them, she deserves a real review. whether or not anybody wants to eat them, in what is obviously a hellhole for employees purveying uncooked pizza and costco ravioli, is due to the bouzaglos being willing to game ramsay, who was game to game them. ramsay won.

it matters, because it's about scorpions fighting in a bottle. not the pizza. ramsay is still pretending that it's about the pizza. and so are you.

rightwingrick
rightwingrick

Any business the size of Amy's Baking Company that admittedly runs through 100 employees in that short a time frame is doing something very, very wrong.  Period.  No question.  Undeniable.  Period.

fatjackal
fatjackal

Laura: There is a difference between jail and prison.

Jail is reserved for misdemeanor crimes with terms of imprisonment of less than one-year. Prison is for felonies, which are crimes that are punishable with imprisonment for more than one-year.

Amy is a felon and served time in prison, not jail.

t.oferr
t.oferr

The picture is getting clearer by the hour.

He is a criminal and a self confessed gangster.

She is a criminal and did time in the big house.

We patronizing their establishment so they in turn can con the staff out of their tips and pocket the cash.

The End.

marcy
marcy

I hope Jarrett Maupin is suitably chagrined at pimping for those two clowns. 


marcy
marcy

From the news report it appears that Samy's immigration issues involve allegations of his lying on his immigration paperwork, ie failing to disclose his issues with the law in Europe.  

ie he lied


t.oferr
t.oferr

Editor,

Check the latest news report about my Hebraic brother and his appearance in US immigartion court.

He is allegedly a personna non grata in 2 european countries.

The video shows Sammy tells the reporter to go F_ _K himself while giving him the "international salute."

Oy vay what a mumzer and animal.

marcy
marcy

Samy showed his ghetto upbringing by dropping the F-bomb on a Channel 12 report when asked about crimes committed in Europe.  Samy gave him the international up-you-ass salute multiple times.

The sooner the US sends him packing the better.

marcy
marcy

Very nice video describing Samy's deportation hearing and allegations that he was involved in drug distribution, threats and extortion.  He is alleged to be banned from France and Germany.  It took the government 5 years from the time Amy pled guilty to her crimes before they finally locked her up, Samy's been fighting deportation for two years according to the news report.  Justice isn't swift if you have a good lawyer and some money.



Brian C Inman
Brian C Inman

One things is consistent; every Amy I know is crazy.

Travis Potts
Travis Potts

Where might we find a copy of Special Ed's magazine? He's a top journalist ya know.

Phoenix New Times
Phoenix New Times

I'm seeing them. They haven't been marked as spam by us. Sometimes Facebook will automatically mark something as spam if you have a bunch of capitalization etc.

Brian Dunkle
Brian Dunkle

Added value. At Amy's Baking Company you get dinner and a show.

fireserphent
fireserphent

Very, very well-written and human. People should be nicer to Amy. She's a human being and deserves love just like the rest of us, even if she isn't very nice herself. Great job Laura.

Edward Anthony Green
Edward Anthony Green

I never reported you Joe....I'm not a douche bag, I believe in the first Amendment, and support your right to comment on anything I post. Sorry if someone reported on you, thats just not my style.....

Albert Wayne
Albert Wayne

Poor Eddie is an attention starved troll!

Joe Kennedy
Joe Kennedy

Ed reported my posts as spam. I'm guessing he has no debate skills or is just a pussy. One of the two.

Joe Kennedy
Joe Kennedy

Why are my posts coming up as spam on this page?

Edward Anthony Green
Edward Anthony Green

Let me guess, Joe is a California Transplant, Liberal, voted for Obama, smokes "medical marijuana" for back-pain & migraines.....and believes in UFO's! LMFAO!

Phoenix New Times
Phoenix New Times

Edward, we're happy we could put a smile on your face, or is that ... oh, shoot.

Joe Kennedy
Joe Kennedy

That was a good comeback... until you added the asinine laughter, now it's just a lame ass comment.

Joe Kennedy
Joe Kennedy

Well there ya have it. An Arpaio ass clown. Now it all makes sense. Next you're going to say Arpaio does his job so leave him alone.

Edward Anthony Green
Edward Anthony Green

Nah, I like to comment New Times.....I'll keep you in my FB feed, so that I can Troll your sorry "Liberal Asses!" Besides, as long as you folks keep writing BULLSHIT about AZ, Sheriff Joe, etc., I'll keep on giving you a dose of your own CRAP! Enjoy the pain! :)

Joe Kennedy
Joe Kennedy

The memo from the TeaTards? Nope missed that one.

Phoenix New Times
Phoenix New Times

Our updates "pop up" in your news feed because you've liked our Facebook page. Feel free to unlike us if you don't want to see our news updates, Edward.

Edward Anthony Green
Edward Anthony Green

Joe anyone that sides with the "New Times" is a Liberal, didn't you get the memo?

Joe Kennedy
Joe Kennedy

Wow Ed what makes you assume everyone is a Liberal?

Edward Anthony Green
Edward Anthony Green

OMG! I opened up a whole can of LIberaltard WORMS!!!! SJHTF!!! BUHAHAHAHAHA!

justinkatz
justinkatz

@aceyamapola you may have missed when Amy admitted that her desserts are purchased as well on facebook (then removed the post a little while later).  You may have missed this too: on the show, Ramsey ate some of her desserts while sitting down and talking with them - where Amy gleefully lied to his face and said she made them.

jeffj7
jeffj7

@rightwingrick ....yeah its called Withholding wages  a Department Of Labor big time no-no as an employer.  You end up paying back wages, with interest, fines and taxes.....Good times

marcy
marcy

@fireserphent 

Nobody needs to be nice to a delusional bitch or her over-the-hill sugar daddy thug

valleynative
valleynative topcommenter

@fireserphent  Yes, she's human, but realistically, how nice people should be expected to be to her is tightly related to how nice she is to others.   When her self-image as having a god-given gift to cook is challenged in any way, she becomes irrationally abusive of others.

She needs therapy.  Possibly medication.  She's not going to get a lot of sympathy unless she changes.


Rasto
Rasto

Because you're obviously a douchebag and can't stick to the topic at hand. Like other douchebags, you have to mix in politics.

Rasto
Rasto

The memo that states you are a douchebag?  Never mind, we call all see that for ourselves...

Rasto
Rasto

You're not that good. You're just a douchebag

aceyamapola
aceyamapola

@justinkatz @aceyamapola 

hi justin i did miss that. so they're fake to the bone. impressive.

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