Meet Amy's Baking Company's New PR Guy: Big-Haired, Big-Mouthed Jason Rose

Categories: News

jrose.jpg
Jason Rose
It was inevitable that Jason Rose represent Amy's Baking Company.

Who else but the guy who thought to nudge semi-senile, publicity-obsessed Maricopa County Sheriff Joe Arpaio into shilling for a restaurant called Pink Taco? The flack who bent campaign sign laws to get his sushi-slinging client publicity? The man who got himself fired by the Special Olympics for making a special ed joke on Twitter?

See also:
- Jason Rose, Valley PR Bigshot, Canned by Special Olympics for Comparing "Knucklehead" to Someone With Special Needs
- The Jason Rose Connection
- Rose Peddles: People are talking about a young political consultant named Jason Rose. But it's probably not the message he'd like to get across.
- Stingray Sushi Ads are Totally Tasteless
- Best Dick: Best of Phoenix 2004
- Amy's Baking Company - A History of Kitchen Nightmares

To put it mildly, Rose specializes in damage control -- especially when the situation is nuclear. He's been having trouble finding big-name clients quiet lately, hooking up with his lawyer-wife to push everything from solar panels to medical marijuana. His last high-profile client we can think of was then-Mayor Phil Gordon, who hired Rose after finding himself in a compromising position with a campaign staffer.

When the dirtiest scandals break in town -- or when the dirtiest politicians and businesses need representation -- Rose is the first ambulance chaser on the scene. In a Maserati.

He does tend to get even the most distasteful job done, and even when he doesn't, it's always an entertaining ride. Put on your seat belts, ABC watchers. Chow Bella predicts that this trip has just begun.

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Location Info

Amy's Baking Company

7366 E. Shea Blvd., Scottsdale, AZ

Category: Restaurant


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72 comments
nojailforyou1
nojailforyou1

Sounds like he is just the man for these people.

funyon_guy
funyon_guy

And another thing about this guy. It seems Jason Rose takes pride in being called a spin doctor, king of spin, and all of the other spin-related nicknames. The problem is that true public relations practitioners know that spin is a bad thing. He seems to promote the fact he's called a spin doctor (see his bio on the website). If I were a large company in need of crisis communications, there is no way I would call anyone that would "spin" the crisis. I would want someone who could communicate the problem and how the company is going to resolve it.

In real PR, spin = bad.

t.oferr
t.oferr

All is forgiven because Jason Rose is now on point.

smokeybehr
smokeybehr

If Jason Rose can make ABC look good, then BP and ExxonMobil should put him on retainer. ABC is a bigger PR nightmare than the Exxon Valdez and Deepwater Horizon put together.

Boogie
Boogie

I would love to go in there, buy a bottle of wine, get a slice of cake that they did not make and enjoy the show.

The bottom line is Amy just cannot cook. The food she made for Gordon Ramsey was her best effort. She can't even make pizza, which is one of the simplest things in the World to make. Her pizza was under done and the dough was RAW! I knew and used to party with this rich guy and we would smoke dope, drink wine and make pizzas, and stuff we made was delicious! So stupid Amy can't do what we did drunk and high?

The hamburger was a disgrace. When Ramsey picked it up it just rained grease, and the meat was raw in the middle. Like pizzas, making a hamburger is Cooking 101.

The tip thing is a crime and a disgrace too.

t.oferr
t.oferr

Interesting how Sammy and Amy are happy to  fork over bags of money to a PR guy which will only enrage the good people of Phoenix even more.

But when it comes to paying their staff for an honest days work they are forbidden to keep a single shiny red cent of the tips that were given to them by customers.

Are you reading this Mr. Miss, Ms. and Mrs. IRS?

BreezyB
BreezyB

Early this morning my boss made a comment that Amy's had hired a PR firm, but that the press release was really strange. I then replied that I thought it would be "amazing if they went with Jason Rose, he would create a bigger S*&^ Show and make it will fun"... I had NO IDEA until a few minutes later, I pulled up the internets and sure enough, it is. Just AMAZING.

Funyon_Guy
Funyon_Guy

Too bad the agency couldn't write a decent press release. That thing posted on Facebook was pathetic.

whocares
whocares

Ummm.  is this supposed to be a slam piece?  I can't tell, it seems more like free advertising.


People fuck up, big time, all the time.  People need guys like this, and it seems as if he's doing a great job handling a, to put it softly, difficult client to manage.

whocares
whocares

Ummm.  is this supposed to be a slam piece?  I can't tell, it seems more like free advertising.


People fuck up, big time, all the time.  People need guys like this, and it seems as if he's doing a great job handling a, to put it softly, difficult client to manage.

.o.o.o.o.
.o.o.o.o.

Wow, times must be tough for ol' Roser. The respectable PR people in town wouldn't touch this case with a 10 foot pole. 

TheKlute
TheKlute

Is it interesting that working class hero Jarrett Maupin is going to MC'ing the relaunch?  I guess he thinks it's now acceptable for the boss to pocket the employee's tips. $8.00 is a livable-ish enough wage for Rev. Maupin.  

t.oferr
t.oferr

Nothing wrong with having Sami part with some of his beloved money and tips he pocketed.

It doesn't matter who benifits from this nightmare as long as the ecomony gets stimulated in the process.

What it will boil down to is: How long Samy is prepared to keep propping up their so called business with his squirreled away cash before he calls it a day since Amy only has her criminal resume to her credit.

Many bloggers have suggested that they should go bankrupt but when the bills are paid and they have cash to burn allowing them to keep the doors open indefinately, bankruptcy does not apply.

AmyBarnumBailey
AmyBarnumBailey

So, some semi-rich, old fart from Vegas finds a younger gold-digger who'll jiggle his droopy giblets provided he'll indulge her delusions of gastronomic grandeur. He spends a ton of dough to do so, which she can't knead into anything even resembling success because all she really seems capable of cooking up is attitude.

This is like a bad BRAVO pilot. I love it! Please let us know Sami, Amy and Jason, when and if you decide that the show must go on. I want to be part of the audience and watch you two continue to act this thing out, live and up-close. I want to order your food, send it back to the kitchen if need be, or see somebody else do it, and get called out on Sami's flying f-bomb carpet. I want to hear catty comments come screeching out of the kitchen, calling me and/or anyone else in the place Epicurean Neanderthals. I want more from you two. The culinary circus has come to town, and I'm lovin' this clown act. Sign me up! 

Linda Kane Ransley
Linda Kane Ransley

This has all been so hilarious. The entertainment value is priceless!

Circe_Herbivora
Circe_Herbivora

Are you kidding me?  S'cuse me, I gotta go make a fresh bowl of popcorn for this!

jbwriterkc
jbwriterkc

To the assignment editor:
It appears that the level of deception, if not outright fraud, and clearly illegal activities perpetrated by the owners of "Amy's Baking Company" is remarkable:
1: Selling store-bought items as "home made" (see "Kitchen Nightmares" -- AND PBS "Check Please" interview where she claims her food to be fresh, house made, locally sourced and organic).
2: Customers report that she claims to have been trained in Culinary Arts in France (again, see PBS "Check Please").
3: It has now been revealed that much, if now all, of their desserts are likewise purchased out of house -- which would suggest that even their company name is fraudulent.
4: While they may pay slightly more in their employee hourly rate than what they are legally allowed, AZ Labor Laws CLEARLY state that ALL TIPS are the property of the server WITHOUT restriction of the management or ownership. Their publicly admitted policy of corporate theft (stealing the property of their servers) is clearly illegal.
It would be interesting to see the ownership of this organization publicly called-out (by the press) and questioned regarding these practices. It is my hope that the service staff -- past and present -- will file a class action suit to seek the recovery of illegally take tips. And that the AZ Attorney General's office review these practices for possible criminal action. And should their claims of that their Facebook and Twitter accounts were hacked prove to be false, criminal charges should likewise be pursued.

Lorraine Seal
Lorraine Seal

So, knowing they have a problem, they agree to let Ramsey film them, under the impression that, instead of critiquing their business, he will tell the world just how wrong their critics are. Fail. So now a down-and-dirty PR guy is going to do what to turn them around. Even is he is the biggest dick in Phoenix, they're not going to listen to him either, are they? What's he going to do, sell 'Crazy' as a dining concept?

Kimberlynn Hall Tovrea
Kimberlynn Hall Tovrea

Yes, link attached. Not that it should matter - she faced her punishment for that... I think the disparity in the earlier reviews probably has to do with behavior seen or experienced rather than food - which isn't necessarily right - but we do go to restaurants for the overall experience, right? Otherwise we would just all do takeout, no? Food is as subjective as art - and unfortunately the Valley yelp scene is like a sport at times... While I understood her frustration at the 2010 yelp review that started this entire mess, there were other ways she could have handled her desire to respond. I've witnessed some pretty awful reviews be successfully turned around by other restaurant owners by employing careful tact and commitment to ensuring the diner has a more pleasant experience..

Erica Julien
Erica Julien

Now we just need Charles Carreon to represent them.

Flyer9753
Flyer9753 topcommenter

Interesting that he is working with them on this, since in the audio interview he gave to KDKB was not nice at all and acknowledged that this restaurant was a train wreck that had already gone off the cliff


Kelsey McDonald
Kelsey McDonald

Does anyone know (for certain) if there is any validity to the rumors of Amy's identity theft? Just curious. I scrolled for about 45 minutes on yelp before I got to comments posted prior to the airing, and found the mix of comments interesting. Either 5 star or 1, very few neutral posts. How did some people love the food so much, while others said it was terrible (as far back as 2009)?

Kelly Remaklus Mahoney
Kelly Remaklus Mahoney

Oh my! Lmao. No wonderful public relations guy can fix a bad temper and horrible food. The belief or the promise that one can only leads me to believe that she is more gullible and crazy than I thought.

MotherJones
MotherJones

It's because he did such a great job for Andy Thomas and Pink Taco. How old is that photo, 15ys? Nowadays Rose cld double for Phil Spector.

Mich Hernandez
Mich Hernandez

I just watched the show they were on. OMG! How can a business like that even exist? Have you ever critiqued that place?

zahara_rose
zahara_rose

hmmm.. wanna place bets as to whether he can help this couple? this is beyond train wreck....

mrericsir
mrericsir topcommenter

@LeChat Rule #1 for running an espresso bar: learn to spell the word "espresso."

shojo05
shojo05

Are you sure it'll be fresh or store bought?

rightsorlefts
rightsorlefts

@jbwriterkc you could serve one of the reviewers on "Check, Please" an afghanistani turd on a stick and they'd go on and on about how "interesting" it is and how they've never had "ethnic food before.." I had a friend over from out of town, he turned that on and said "I can't believe they put this on TV.." it's embarrassing. That show literally made me hate Phoenix.

LeChat
LeChat

Amanda/Amy B:

Thumbing her surgically-enhanced nose at authority since 1997.

Circe_Herbivora
Circe_Herbivora

@shojo05 I make all my popcorn in my own kitchen myself.  I swear.  Pay no attention to what's in my freezer.  

JohnQ.Public
JohnQ.Public

@rightsorlefts @jbwriterkc Wow, you've set some really odd criteria if you're judging whether you like or hate Phoenix based on a local PBS show.  Don't ge me wrong, the show is crap.  It just odd to decided to hate a city of 3 million people based on a single PBS show.

Flyer9753
Flyer9753 topcommenter

@kspidel @Flyer9753  

wow, clearly from that interview this was and is entirely a money thing.

Personally I could not care less about the food and the drama, but the stuff with stealing the wait staffs tips (and it is stealing) is what really torques me off at these people. 

They need to make their previous employees whole before looking to make themselves whole.

coyoty
coyoty

@Circe_Herbivora @shojo05 Do you have photos from a stranger's website to prove it?

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