Lay's "Do Us a Flavor" Taste Test: Sriracha, Cheesy Garlic Bread or Chicken & Waffles?

Lays Do Us A Flavor.JPG
JK Grence
Though one could argue that picnics and grilling are year-round activities for Phoenicians, the urge to grill is strongest in spring and summer. I don't know about you, but outdoor feasting isn't complete for me without a big bowl of chips. I normally circumvent the chip aisle at the grocery store (I get more than enough guilty pleasure food through writing this column, thank you very much), but a recent trip down one showed me something: Holy crap, there are a lot of different chip flavors out there. Apparently, Frito-Lay feels the need to diversify its offerings in order to snag as much market share as possible.

The Guilty Pleasure: Lay's Do Us a Flavor Potato Chips
Where To Get It: Selected Grocery Stores (try Safeway)
Price: About $3
What It Really Costs: All the raised eyebrows you'll get when you bring Chicken & Waffles potato chips.

See Also:
Ted's Hot Dogs: A (30-Year-Old!) Slice of Buffalo, New York, in Tempe
Portillo's In Scottsdale Has an Outrageous Chocolate Cake Shake

There are so many chip flavors I haven't seen before that covering all of them is going to become a multi-part series.

This week is a trio of limited-edition potato chips, the finalists in Lay's "Do Us a Flavor" contest. Millions of people entered, and Lay's turned three of the flavors into chips. Whichever chip gets the most votes (via Facebook, Twitter, or text message) wins a place in the official lineup of Lay's flavors. So, for the next few weeks, you can find Cheesy Garlic Bread, Sriracha, and Chicken & Waffles flavored chips at some grocery stores.

First up in the tasting was the Cheesy Garlic Bread. Not much about the flavoring said either "garlic" or "cheese." It was just sort of the generic umami-bomb you expect from flavored chips. If I'm going for cheese-flavored potato chips, I'm still going to reach for the old standby Ruffles Cheddar & Sour Cream flavor.

Sriracha chips came in a brilliant red bag, but that's sadly as far as the brilliance went. As sriracha junkies know, there should be a little bit of garlic and sugar to underline the chili heat. With these, there's a little generic-hot-sauce spice kick and not much else. It makes me want to get some plain chips and dot them with a little of that wonderful rooster sauce.

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17 comments
danzigsdaddy
danzigsdaddy topcommenter

the chicken and waffles are good but you can get kind of tired of them, the cheesy garlic bread smelled funny, but tasted okay, i did like the sriracha though.........but to each their own. the one thing i do like about all of them is that they all seem to be pretty generous with the flavoring (maybe because they are new) some of the older flavors dont seem to have as much flavoring on them as they used to when i was younger

Rafael Romero
Rafael Romero

Chicken and waffles are disgusting! The chips are anyway.

Cristian Alejandro Martinez
Cristian Alejandro Martinez

Wonderful critique! Considering the Chicken & Waffles flavor idea came from here in Phoenix, I hope she wins that million dollars.

Kyle Acedo
Kyle Acedo

the chicken & waffles were the best.

Irene Scali Rutigliano
Irene Scali Rutigliano

They are all terrible, so many other brands do so many others flavors so much better.

Terry Bechtold
Terry Bechtold

My boyfriend likes the Chicken and Waffles! Reminds me of the Waffle House!

Concerned_Food_Fan
Concerned_Food_Fan

These have been out for a few months now.  There's a huge TV commercial ad blitz.  The Phoenix New Times has already written about them...where have you been?


Amy Heisler
Amy Heisler

My cousin-in-law is the Cheesy Garlic Bread person! Go Cousin Karen!

Kristy Baker
Kristy Baker

my friend Christina Abu-Judom came up with the Chicken and Waffles flavor!

Kimberlynn Hall Tovrea
Kimberlynn Hall Tovrea

sriracha is more fun to squirt on regular lay's and each, and no way I would vote for Chicken and Waffles out of respect for LoLo's.. in this case, imitation is NOT the sincerest form of flattery! ;-)

JohnQ.Public
JohnQ.Public

Basha's is now carrying Herr's potato chips in - Hot Dog and in Sloppy Joes Flavors.  My kids loved the Hot Dog, not so much the Sloppy Joes (although they did finish those too).  The also had a barbecue ribs flavor I couldn't bring myself to buy (although not sure why that seemd worse than Sloppy Joes).

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