Good Food Finder: Good Food Allies Create a Database of Local Producers

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All photos courtesy of Natalie Morris
Heirloom tomatoes at Native Seeds/SEARCH farm
Even the most encyclopedic members of the local-food movement are likely to have some holes in their knowledge of all things food and Arizona.

Enter, the Good Food Finder.

Created by Natalie Morris and Jennifer Woods, the co-founders of Good Food Allies, the online directory identifies and locates local food producers around the state.

Morris says she created the website "almost in an effort to prove that we have a lot more [locally produced food] than people think we do."

See also:
- Welcome to Minervaland
- Chow Bella's Market archives

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Frank Martin at Crooked Sky Farms
Morris says she started the project after receiving a fellowship grant from the University of Arizona's Borderlands Food and Water Security program at the Southwest Center. She began researching and traveling to the many food producers all over the state.

Her goal was two-fold: to identify local food producers and to showcase the people behind the food.

"We really want to tell the stories of the people, of not where the food is coming from but who," she says.

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Good Food Allies co-founder Natalie Morris
The result of Morris and the Good Food Allies' work can now been seen and used online as the Good Food Finder. Though the product is still in beta (in other words, still being tested and improved upon) users can search the database by producer name and food product. Results then appear both in list form and on a map.

In the future, Morris hopes to be able to add location-based searching.

"The whole point was to be able to show the more traditional information in a modern way," she says.

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