Is Yelp Fair to Restaurants?
Yelp is fair since restaurants can respond to comments. Years ago, people didn't have a way of voicing their opinions on a large scale, so this medium gives the power to the people. If properly handled it can make us better operators. Do I think that there has been a knee jerk re-action from the public that hurts some small restaurateurs? Yes! People should always try to resolve their issues with the restaurant operator first before resorting to bashing them publicly.
Yelp is innocent! It only provides a vehicle so that people can express their opinions. Unfortunately, many of those who do offer opinions have no idea what they are talking about. Constructive criticism is always welcome, showing others how big an idiot you are is not!
Yelp's contribution to a restaurant's business is immeasurable. Informative online listings and the GPS functionality of its mobile applications help to bring countless patrons to businesses they may never have known existed. A captive audience and user testimonials that are based almost solely on a restaurant's efforts to provide quality service? Seems fair to me.
People can put positive comments in Yelp as well as negative ones. As long as Yelp readers remember that more people will go out of their way to complain than compliment.