Is Yelp Fair to Restaurants?

By Laura Hahnefeld Wed., Jan. 16 2013 at 8:00 AM

Joe Johnston, Owner, Joe's Real BBQ, Joe's Fresh Farm Grill, Liberty Market, Agritopia

Yelp takes an even-handed approach to the process and considers which reviews are bogus and malicious. Yelpers are, for the most part, fair to restaurants. Most people write a balanced review, realizing their tastes may not represent everyone else's. As in life, there are a group of people who have a critical spirit. They will not be pleased. You can usually look at their review history and figure that out, though.

Deborah Schneider
Chef and Partner, SOL Mexican Cocina

No, Yelp is not fair. And their business model is thinly veiled extortion.

Chef Kurt Jacobsen,
Hidden Meadow Ranch, Greer

Yelp is a consumer-rated site, not unlike Trip Advisor. If you are consistent with your product, then you will have consistent reviews. The rest is up to you.

Romeo Taus,
Chef and Owner, Romeo's Euro Cafe

Most comments on Yelp are genuine. There is some manipulation with how they filter some comments. Restaurant reviews are so personal, just like the tasting palate or feelings.

We Recommend

samrocksc

Deborah hit it on the head. Yelp is a relative institution and has very weak points of reference. If you utilize Yelp as a business owner take into account comments and fix the issues, that review still exists shining a negative light on your establishment. Also you get about 20 phone calls a week until you ask them to stop calling you. They offer no "Take no part" option, and are strong armed into updating it because your establishment is by base nature a negative establishment unless you cater to its needs.

For smaller places or lower budgets Yelp is your worst nightmare if you are working on growing your establishment organically. The best constructive criticism I receive is when a customer comes up and talks to me face to face. It allows for immediate discourse. My best piece of constructive criticism came in the form of a letter written on a napkin and a phone number. It was harsh, but I needed it, and it was handled within the week what was suggested.

There are some things that social media cannot replace, and that is a good ol'fashioned face to face chat.

katiescarlet

Most of us Yelpers are not malicious and don't post to malign anyone. For some of these chefs to suggest that we're not food critics? Ridiculous. Its crowd sourcing which by its inherent nature means you'll get folks who know a lot about food as well as those who don't. Give me a break. As Jamie11^ suggests, get over yourselves. Yelp has guided me to some great restaurants and resources and as long as chef-owners choose to dismiss it as a reliable resource to their consumer base, they do themselves a disservice.

rickyleepotts vocalizer

Yelp is a place for us to express our experience of an establishment. For example, we had a negative experience at a place in Old Town last week. The service was bad, the drinks were wrong, and the speakers were too loud. Yes, some of that is relative, but we used Yelp as a place to express our experience. Within 24 hours, the owner of the bar contacted us, through Yelp, and provided us a complimentary meal and drinks. He wants to make up for It. He wants to make it right. THAT is the way you handle negative customer feedback. You find the issue, you fix the issue, and you make it right. We will be back, and I am sure the service will be better.

I am a social media consultant. If you are a business, you MUST be aware of services like Yelp, Google+ Local, and TripAdvisor. People are going there to talk about you regardless. If you are not aware of that, that is on you as a business. Services like this are great, and the more people that use them the more powerful they become.

Jamie11

1 Like

After reading this article criticizing restaurant reviewers it honestly makes me not want to spend my money on chefs and restaurant owners who do not take constructive feedback. Regardless of whether or not they agree with all reviews there will often be a common theme which they should take to account. You may get a few off the wall comments but after all the customer is the focus of the food and service. Yelpers may not be professional writers but they are spending their money, get over yourself if you can't take a little feedback, how can anyone improve without it?

Man at Leisure

There is a huge bias on Yelp as the average person does not post a review. You need to realize that and read the reviews as such.

contact184

If you can distinguish the morons from the real foodies then you can't trust Yelp. You have to be able to weed through the crap because most have no clue about food in AZ.

Wally

I don't want to end up at bottom of Tempe Town Lake. Honest review could turn out bad. Scary world right now. I don't use Yelp.

abouttotakeflight

Yelp is definitely a double-edged sword. Some reviewers really offer great comments, and if you look a place up and their rating is in the 4-5 star neighborhood, chances are, you're going to really enjoy your experience.

That being said, the site is full of morons and blowhards that tear apart businesses for no good reason. I am baffled by the things I see people post. Stupid positive reviews are easy to ignore, but stupid negative reviews can have a concrete impact on a business's bottom line. If I were an owner or a chef, I'd absolutely hate the site.