Street Eats Food Truck Festival Is Set for January 12 and 13 at Salt River Fields

phoestivus food trucks.JPG
Lauren Saria
If you love local food trucks, Food Network, or Man v. Food on the Travel Channel, here's an event for you.

Next weekend, January 12 and 13, Phoenix New Times presents the Street Eats Food Truck Festival at Salt River Fields. There will be 30-plus Arizona food trucks and five out-of-state trucks -- and more. Special guests Chef Geoffrey Zakarian and Adam Richman will be in attendance, and the event will include five bars, a VIP experience, the Un-Wine-d Lounge, live music by School of Rock, three eating contests, and a kids' zone.

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The festival will run from 11 a.m. to 6 p.m. both days. On Saturday, Iron Chef Geoffrey Zakarian will host a one-hour public cooking demonstration starting at 1 p.m., and on Sunday, Host of Man v. Food Adam Richman will team up with local LTB Concepts Chef Aaron May to cook for the crowd at 1 p.m. Other live demonstrations will take place throughout the festival, featuring chefs from Top of the Rock, Pure Sushi Bar, and The Side Door as well as certified holistic health coach Michele Rusinkp, TheHopelessHousewife.com's Chef Erika Monroe-Williams, and Arizona Diamondbacks third base coach Matt Williams.

If 40-plus food trucks aren't enough to sate your hunger, sign up for one of the festival's eating contests, held on both days. Challengers can pick their poison: hot dogs, pie, or Twinkies. Rather save the extra room in your stomach for spirits? There will be a mobile bar run by the National Taco Association, or hit up one of the four partner bars, including Whiskey River Saloon and Firehouse. Featured drinks for the festival include Smirnoff Grand Cosmo, Captain Morgan Long Island Iced Tea, Butterfly Kiss Wines, and Blue Moon Winter Abbey.

But wait, isn't this whole thing supposed to be about the food trucks? Indeed they will be the star of the show, such as favorites like Short Leash Hot Dogs, Old Dixie's Southern Kitchen, Tom's BBQ Pig Rig, and Pizza People. Other notable trucks to look for include Haulin' Balls (meatball sandwiches from Nevada), Devilicious (lobster grilled cheese from California), Queso Diyas, Satay Hut (Dutch-Indonesian grilled meats), and Angie's Americas Foodie (Alaskan reindeer sausage).

General admission to the Street Eats Food Truck Festival is $10 per person. For $35, upgrade to get access to the Un-Wine-d Lounge where there are eight wine tastings with food pairings. To gain entry to the LTB Concepts VIP Tent, appetizers, $20 in food tickets, six alcoholic drinks, and unlimited soda and water, purchase a one-day VIP ticket for $60.

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Location Info

Map

Salt River Fields

7555 N. Pima Road, Scottsdale, AZ

Category: General

Top of the Rock Restaurant

2000 W. Westcourt Way, Tempe, AZ

Category: Restaurant

Pure Sushi

20567 N. Hayden Road, Scottsdale, AZ

Category: Restaurant

Short Leash Dogs

, Phoenix, AZ

Category: Restaurant

Old Dixie's Southern Kitchen

924 E. Roosevelt St., Phoenix, AZ

Category: Restaurant

Pizza People

, Phoenix, AZ

Category: Restaurant


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14 comments
jver4714
jver4714

I wanted to see if I can bring my dog with me and I am not seeing anything on the websites that state otherwise

stillhungry
stillhungry

Oh dear God no - not after last year's nightmare. That was the worst event I've ever been to in my life. I don't care what you're doing to fix it - park in the mud, $7 for a Bud Light, an endless hike to get there, and NO FUCKING FOOD!!! Yeah, no thanks - NEVER again!

azgirl77
azgirl77

I'll be going this year. Every event has to go thru some growing pains from year to year in order to get it right. Sounds like a ton of things will be changed from last year! Yes there will be lines but that's to be expected (just like there are lines at Food Truck Friday's). Can't wait to attend this year!

cactuschowdah
cactuschowdah

So as an official co-sponsor, New Times, can you tell us what if anything has been done to rectify the mess that we experienced last year?  It's impossible to find on any promotion of this event an acknowledgment that things didn't go well, and as a result, steps A, B, and C have been taken to make sure it is better this year?

vintagevelo
vintagevelo

It was a complete disaster last year. I don't think anyone that attended the last one will be there this year so maybe it won't be as crowded. That $10 admission fee gets you nothing but a more than 2 hour wait in line at one food truck to buy the same delicious food you can get at Food Truck Friday. Oh, and parking is an additional cost. Don't arrive hungry because you may not eat. No thanks.

Natalie Gossen
Natalie Gossen

Last year was a hot mess ending in us leaving incredibly hungry after paying much more than anticipated. No thanks to this year.

Carin Davis
Carin Davis

Just read the two reviews from last year.. hardly sounds worth it.. :-/

Jared Slaff
Jared Slaff

Hoping to win a VIP ticket to this..!

KB2
KB2

@stillhungry Thanks for the feedback.  Appreciate your time and we understand.

KB2
KB2

@cactuschowdah Cactus, specifically, this year’s STREET EATS has addressed/changed the following items:
1. We are just about doubling the amount of food trucks to 50+.
2. We are limiting each food truck’s menu options to speed up the operational process of service. Only the best choices will be available. This allows the trucks to prep and focus on the guest.
3. We have set up a ticket based redemption process, wherein patrons purchase tickets at the event and redeem those tickets for food at the trucks. No more cash at the trucks. This will speed up the ordering process and keep the food trucks on task.
4. We have almost tripled beverage service, complete with mobile bars!
5. We are limiting the amount of event tickets sold each day to mirror the amount of volume a truck can serve.
6. We have FREE PARKING this year. This will speed up the process a lot.
7. We have tons of seating areas to enjoy the food tastings. Last year was sorely underserved.
Hopefully, this gives the community some insight on the specific improvements. Thank you!

KB2
KB2

@Natalie Gossen Hi Natalie, et al. My name is Kurtis. I publish the Phoenix New Times. Thanks for the post. The New Times is partnering with Salt River Fields on the 2013 event, as we did in 2012. You are 100% correct. We had some problems in 2012. No doubt. Based on community feedback like yours, we have spent a great amount of time setting corrective action for 2013. Quickly stated, we are just about doubling the amount of food trucks. Additionally, we are limiting each food truck’s menu options to speed up the operational process of service. We have almost tripled beverage service, complete with mobile bars! We are also limiting the amount of event tickets sold each day to mirror the amount of volume a truck can serve. We even have FREE PARKING this year. We have tons of seating areas to enjoy the food tastings and there are many more “improvements” for 2013. Importantly, we learned a lot from the past and are excited about this year’s changes. As such, we are hoping people will give us another shot at what we feel is a much improved experience. We understand we may not get another chance with patrons like you. We get it. Above all else, the purpose of my reply is to apologize for your 2012 encounter. Truly. Thanks for the honest feedback, as it keeps us accountable on every level. Have a wonderful new year!

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