Mr. Scrib's Pizza Smells Like Desperation: West Michigan Pizza Chain Uses Sheriff Joe "Chain Gang" Stunt to Promote Itself

Categories: News

scribschaingang.jpg
Mr. Scrib's Pizza
Mr. Scrib's "chain gang."
You know what's awesome? Pizza. You know what isn't? An out-of-state pizza chain that tries to sell it by using a chain gang, a la the ones used by Maricopa County Sheriff Joe Arpaio.

That's not awesome. That's desperate. Or stupid. Probably both.

See also: West Michigan Pizza Chain to Open Up to Ten Locations in Greater Phoenix

But that's just what Mr. Scrib's Pizza, a fast-casual pizza chain based in West Michigan, is doing. Last month, the company used what appeared to be a chain gang to promote their newest restaurant by standing on the corner and waving signs.

Then Arpaio got wind of it.

"They made it look like Sheriff Joe has a chain gang. That's what it said," Arpaio told azfamily.com after seeing the Mr. Scrib's chain gang for himself. "That's not my chain gang. I would never put my chain gang in front of a business to enhance a business."

Jeff Zaloga, Mr. Scrib's public relations director, didn't seem to think pretending to be the chain gang of one of the most controversial public figures in the state was a bad idea. In fact, he was one of the chain gang members that day. Perhaps Zaloga thought it would be hilarious to evoke the name of a man who has, among several other controversial issues, been sued by the U.S. Department of Justice for racial profiling, found guilty of violating the constitutional rights of inmates at his jails, and inadequately investigating 400 sex crimes reported to his office.

"There's a lot of publicity that Joe Arpaio is getting for a number of different reasons," Zaloga told azfamily.com. "We try to capitalize on those things because we had a feeling if we did something like this, someone might pay attention to it."

Today, Zaloga and the Mr. Scrib's team intend to keep the desperately-seeking-attention train running at full speed with a "pizza summit" at 10:15 a.m. at 55th Avenue and Pinnacle Peak Road. Whatever the hell that is (my umpteenth press release says it will be "held as negotiated between Sheriff Joe Arpaio and Mr. Scrib's Pizza, as restitution for the unauthorized use of Sheriff Joe's name and his Chain Gang's name in a press release"), Zalonga states it should "make for some unique photo opportunities."

Naturally.


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13 comments
ponchogon62
ponchogon62

Hey I haven't had a chance to eat there yet but will be soon. I ate there pizza in Wolflake , Mi. and love it. Go and eat your $5.00 pizza. My family loves it too. Karen and Mark live in wolflake.

ponchogon62
ponchogon62

I'm from Michigan and was there 2 years ago in wolflake and we ordered at least once a week from them and loved it. I bet if it was 1/2 off you'd love the shit out of it . Go eat your papa johns your pizza pizza $5.00's and be happy. Now thats tasteless.

Rebecca MacTee
Rebecca MacTee

OH gawd. I moved here almost ten years ago from West MI and they were on the verge of dying then, how'd they even make it here? Well, no one knows how to make the greasiest thin crust pizza quiet like Mr. Scribs.

Kevin Heffernan
Kevin Heffernan

Wow. That's as tasteless and offensive as a promo can be. What were they thinking??!!

QstionEvythng
QstionEvythng

I guess that there's no need to rush out to try the new Mr. Scrib's openeing somewhere we don't need it in the valley.

Alicia Geier
Alicia Geier

& btw...they're pizza's dreadful. Emailed this to a friend in W MI ...

Wotansson
Wotansson

@phoenixnewtimes @chowbellaphx Never even heard of fucking Mr. Scribs Pizza but I will never, ever go there

RobAZ
RobAZ

You can smell the wood burning from the MCSO braintrust all way in Michigan, I bet...

 

How long till we see a chain gang picking up garbage on I-10 with jump suits that would make a NASCAR driver jealous?

 

danzigsdaddy
danzigsdaddy topcommenter

they just walked right into a joe arpaio publicity trap. joe says he would never use his chain gang to promote a business? as he goes to meet with them in front of cameras, he is. he is also milking ANY chance he can get to be on T.V. it all fits into his agenda. if he was a real cop he would have investigated over 400 sex crimes in el mirage that his people swept under the rug. he had no problem putting 2 cops on 1 case for 7 years for a tempe rape because her father was politically connected. he is hiring out his services, he isnt upholding the law, HE IS SELLING IT. maybe if the el mirage victims lived in fountain hills or had parents with political clout he would have checked them out. 2 cops for 7 years on 1 case, meanwhile only 4 to over 400 cases and 2 of them got sent to the honduras to train cops over there.

Alicia Geier
Alicia Geier

You whats even more inane. Arpaio himself commneting on it. Once again proof that his ego trumps his job description.

Bill Campana
Bill Campana

maybe they can cook the pizzas with a taser. maybe they can pepper spray them if you want a little extra spice. maybe they can make their product a little more appealing by dumping the criminal element.

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