Maynard Keenan, Sam Pillsbury, Todd Bostock and other Wine Experts Give Pavle Milic Advice on Designing Wine Labels -- and Pavle Finally Names His Wine

Los Milics.jpg

"Los Milics"

In this occasional series, Pavle Milic (co-owner of FnB, Baratin, Bodega and AZ Wine Merchants in Scottsdale) will spill about his current mission to learn how wine is made -- literally from the Southern Arizona ground up. Today: What's in a name? And some advice from the pros on labeling.

Todd Bostock (winemaker at Dos Cabezas Wine Works) and I have been talking about the name and label of this wine since we started our collaboration. Naming anything that is close to the heart is taxing. I have three healthy, beautiful, precocious children and naming them was not easy. Needless to say, I've been obsessing over this.... What do I name this wine?

See Also:
- Pavle Milic's Quest to Make Wine: A Quixotic Exploit?
- Pavle Prunes the Vines -- and Keeps an Eye out for Rattlesnakes
- Pavle Prepares to Harvest the Grapes and Reveals the Blend
- Pavle Milic Harvests the Grapes for His Still Unnamed Wine

Stay with me because it's going to seem as though I'm detouring from the subject, but I'm not. I don't know what happens when we die.

I grew up in a Catholic household in Colombia. My father, Radisav Milic Jovanovic, was born and raised in Communist Yugoslavia; he was a die hard atheist. Nora Lopez, my mom, just believes in being a good generous person. My grandmother Jenny Lopez --yup, that's right -- is almost 80 and prays everyday and calls me "Mi Rey" or "My King." In Spanish we use a lot of charming superlative compliments.

At my age, the only consolation to the question, "What happens when we die?" is that we're all going to same neighborhood. One thing I do know with absolute certainty is that I am grateful to have lived to experience parenthood. Words don't pay justice when explaining the love for a child. You work hard so that your children will have more opportunities than you did.

Now I'm going to start sounding like a Jewish grandmother. What I'm trying to say is that I'm going to name this wine after my children -- "Los Milics" -- because I want to dedicate it to them and also because I have a delusional hope that one of them will get bit by the wine bug and carry on with the label.


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