The Fair Trade Cafe Would Like to Clarify Some Points About Its Former Tenant, The Sweetness, Going Out of Business: "We Gave Him Various Opportunities...He Rejected All of Our Offers"

Fair Trade Cafe
At the end of September, The Sweetness, the ice cream shop located inside Fair Trade Cafe's First Avenue and Roosevelt location, shuttered after being open less than a year.

"It's not out of business. It is just homeless for the time being," says owner Jesse Robinson on The Sweetness' website. Robinson went on to give an explanation of what led up to the end of his business inside the downtown coffee shop and cafe. (You can read Robinson's post on the link below.)

See also: The Sweetness Ice Cream Shop Closed

That should have been the end of it. But seeing Robinson's explanation prompted an e-mail sent to me by Fair Trade Cafe, which claims its former tenant isn't telling the full story of what happened.

Robinson explained how he fell behind in payments to Fair Trade. "They decided they could no longer afford to carry the cost of me being in the cafe. And on Wednesday evening, they exercised their right to kick me out."

Hannah Lurie, communications director for Fair Trade, says it happened much differently.

"Jesse Robinson had actually sent a text message to the owner a few weeks before suggesting that he would like to move out of the cafe. The end of the partnership should have been of no surprise to him," Lurie says. "He mentioned on his website that problems began during the summer months, but in truth, we had problems long before that. We gave him various opportunities, including a very generous payment plan, to repay the cafe. He rejected all of our offers."

Lurie goes on to say that two of Robinson's explanations as to why he may have went out of business -- that July and August were tough months due to the heat and absence of ASU downtown students -- should not have been revelations, either.

Lurie says, "We are a small business too, and we also are hit by the slow summer months. In fact, all downtown businesses are affected by the summer. Schools are no longer in session, families go on vacation. There are just not as many people around."

One thing Robinson did leave out of his post is that, despite his company's exit, Fair Trade Cafe will still serve ice cream from Karen's Kreamery at both of its locations.

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Location Info

Fair Trade Cafe

1020 N. First Ave., Phoenix, AZ

Category: Restaurant

Fair Trade Cafe

424 N. Central Ave., Phoenix, AZ

Category: Restaurant

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Alicia Geier
Alicia Geier

Why should your obviously one sided original article have been the end of it??? A responsible writer would have gone to Fair Trade for a comment to present both sides. I've never been to either establishment but from a 3rd party....its apparent your bias is showing.


When you say, "That should have been the end of it", it sounds like you're taking sides (in favor of The Sweetness). 


I've never been to either business, but if your business relies on Downtown traffic, and peddles a cold, extravagant product, how do you not factor in slow months?!  Are you that oblivious?  It's no wonder the business failed..

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