Clash of the Cupcake Chains: Sprinkles v. Gigi's Cupcakes
Remember the 2000s, when cupcakes were just another bakery treat to enjoy on special occasions like birthdays and holidays? Yeah, so do we. But since those long gone days the little, frosted cakes have become America's sweetheart of sweet treats. They're everywhere we look it seems and have spawned a booming industry all their own of dedicated bakeries, television shows and mountains of cupcake-themed merchandise.
Sprinkles takes on new-to-the-Valley, Gigi's Cupcakes
So when the Queen of the Southern cupcake scene, Gigi's Cupcakes, set up shop in the Valley we couldn't help but pit the two biggest names in cupcakes against each other to see which chain would come on top.
Let the frosting fly.
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To keep things fair we chose a flavor offered every day by both shops, red velvet.
In This Corner: Gigi's Cupcakes
Lauren Saria Gigi's Cupcakes red velvet cupcake
The Setup: To put it simply, this is America's largest cupcake chain. With more than 65 locations including two (soon to be three) in our own backyard, Gigi's got most of the country covered, cupcake-wise. Founded in Nashville by Gina "Gigi" Butler in 2008, the franchise offers a giant selection of more than 30 daily rotating flavors including Coconut Macaroon, Kentucky Bourbon Pie and Pumpkin White Chocolate.
The Good: If you like your frosting piled high, then know you'll love what you get at Gigi's. We'll give it to them, they've got some good looking cupcakes. Frosting, sprinkles and decorations that you can actually eat - yeah, we're looking at you Sprinkles, with your hard-as-plastic cupcake toppers. The frosting was light and fluffy and the cake moist without being overly sweet.
The Bad: The frosting, while easy on the eyes, made the cupcake extremely top-heavy and therefore difficult to eat.
The Price: $3.50 a pop