Pita Jungle's Latest Ad Asks Some Tough Questions About Itself -- And Us: Discuss

Categories: Chow Bella

Asking the tough questions.
See also: Pita Jungle's New Ad Has Nothing to Do With Pitas or a Jungle: Discuss.

I know, I know, what with Breaking Bad, the Olympics, and now Shark Week, the last thing we need is something else to glue our peepers to.

But let's get introspective for a moment.

Scottsdale-based Pita Jungle, the Mediterranean-inspired healthy eating chain with over 15 locations throughout Arizona and California, has come out with its second commercial. Not anything like its first ad (whew!), which was loosely based on spaghetti Westerns, this one, called "Four Friends," takes a more contemplative path and features four people asking the tough questions about Pita Jungle -- and really, about ourselves.

Take a watch at the one-minute version of the ad (there's a thirty-second one out there, too) currently running in several Valley theaters and feel free to use these handy, thought-provoking conversation starters. Oh, and you might want to grab a few tissues in case there's a breakthrough.

- Is the fact that these four people are somehow talking to each other at the same time but at during different parts of the day a statement about how we will communicate in the future?

- "Hey man, how's it goin'?" Indeed. How is it goin'?

- Versus the men in this ad who are active, is the fact that the two women, one a mom watching her kid and the other a seemingly unhappy business professional staring forlornly out a window, really just another form of sexist advertising? I'll field this one: yes.

- Is Pita Jungle "chill?" Are you? Do welders prefer "chill" restaurants over non-chill ones?

- Okay, I think the office woman is saying, "Is it chic?" (What is it with the audio tracks on these Pita Jungle ads?) So, is Pita Jungle "chic?" Are you?

- Wait, what's the difference between "chill" and "sheik?"

- Really, not one of these people has heard of Pita Jungle?

- Does the lighting at the restaurant remind anyone of every video on mtvU?

- Does the back rub at :45 mean we should be comfortable enough with ourselves to give massages in restaurants?

- Back rubs, wine, feeding each other food: Who thinks there's gonna be some serious hooking up post Mediterranean platter? I thought so.

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The Pita Jungle on Roosevelt got a D rating this last health inspection. These ads are ridiculous.


So its sexist to see the woman in what appears to be a high-powered business position and the men - not in such a position.  I get the sense that if the woman was working out and the running man was in a suit and tie in the same office with the same look that you would have found that sexist also. 


I missed the sun-dial in the bottom corner of the ad so I couldn't tell what time it was for each clip, but seems like you're splitting hairs here.  It is mid-afternoon in all of the clips - what more do you want?


Seems like you're just looking for things to gripe about.


The backrub is a little wierd.


Meanwhile, Jack in the Box is running a cute TV ad using Scrabble. The end of the ad uses the word, "nonookie" with a very knowing look from the female.... check it out.


When Pita Jungle is good, it is good - unfortunately, the food is NOT consistent.  Ate at the Chandler local yesterday, bad results about 30 minutes later.  I'll let you figure out the details. Not going back for a while, sad because like I said - when they are on it is good eats. As of late, it sucks.


I predict NO ONE will post to this blog entry other than me, despite the controversy which is attempted to be stirred up by the author (sexist?  mom's taking care of kids are not being active? Dude that's a LOT of work)

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