10 Corporate Food Trucks Totally Bogarting the Mobile Kitchen Scene, Man

By Laura Hahnefeld Mon., Aug. 20 2012 at 8:00 AM

Mobile Cuisine

Pico de Gap

Who says a gigantic clothing retailer can't have its own food truck? Not The Gap. As part of a marketing campaign to promote a new brand of jeans, the company created Pico de Gap: a food truck selling cheap tacos. The big box campaign tacos even featured wrappers with $20 denim discount coupons. Congratulations, Gap, if there's an official shark-jump moment for the mobile kitchen scene, you're it.

Chick-Fil-A

Nothing quite says "rolling controversy" these days than a Chick-Fil-A food truck. Thanks to company President Dan Cathy's recent outspoken stand against same-sex marriage, the fried fowl on four wheels now comes with a side of support -- or protest -- depending on which side of the street you're on.

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winterchill57

Food served from corp restaurants is nothing but garbage. Anyone who thinks they are eating quality food from Taco Bell or Chik Fil a is fooling themselves. I will not eat at any of the corporate trucks.

Alicia Geier

& Gap's is the lamest. Cut your prices on waay overpriced crappy jeans instead of a coupon around a taco. God who gets paid to come up with this crap???

Alicia Geier

Dear corporate foods trucks...if you're trying to be cool & current, it means you can never be!

marcy

Sounds like quite a step up from the slop served by most food trucks.

dlturkette

@marcy You must live under a rock, or just go to any trailer on the side of the ditch. I for one serve better than the normal restaurant food. Your probably just upset because your a broke, on assistance, on Obama's freeloader list and can't get your fat a@@ out to get some real food!

pkbedel

1 Like

Presume nothing in this market. I was in the restaurant industry for 30 years here. The sheep will keep the corporate trucks busy and the adventurous will try the local flavors. There are many sheep here. Peace and good luck to you brave local truck owners!

rfurcini

1 Like

I presume that any regular food truck customer would scoff at these corporate advances in the mobile food revolution, while the common joe may very well decide that when a meal in a truck can also be found in any number locations throughout America, they may opt for the more adventurous choice of the lesser known product. What may be the issue here is corporate trucks out-bidding independent trucks for a spot at venues, making it impossible to compete against big money. In such a case independent trucks will close and we'll be left with the same old slop.

Arizona Luke

Competition makes for better products. Don't like it? Make better food for a decent price and open your own truck and then market the hell out of it.

Joe Barnes

If people would rather buy from a corporate food truck because the food is better or cheaper than a local food truck, then the onus is on the local one to change and compete or shut down. Its called a competitive free market and its dictated by consumers. If you don't like corporate food then don't buy it, but know that their presence doesn't "ruin the scene" by producing a better product, it improves it.