10 Corporate Food Trucks Totally Bogarting the Mobile Kitchen Scene, Man
Who says a gigantic clothing retailer can't have its own food truck? Not The Gap. As part of a marketing campaign to promote a new brand of jeans, the company created Pico de Gap: a food truck selling cheap tacos. The big box campaign tacos even featured wrappers with $20 denim discount coupons. Congratulations, Gap, if there's an official shark-jump moment for the mobile kitchen scene, you're it.
Nothing quite says "rolling controversy" these days than a Chick-Fil-A food truck. Thanks to company President Dan Cathy's recent outspoken stand against same-sex marriage, the fried fowl on four wheels now comes with a side of support -- or protest -- depending on which side of the street you're on.