10 Corporate Food Trucks Totally Bogarting the Mobile Kitchen Scene, Man
Hey, we like the egg rolls as much as the next guy, but with over 2,200 locations, is another Jack in the Box (even in food truck form) really necessary? Following the same tongue-in-cheek humor as its advertising, Jack's Munchie Mobile is done up like van art from the 70s, with one scene depicting Jack in muscle-man armor riding a tiger. Sure it's cheeky, but will anyone even bite on this?
With recent re-branding efforts including storefront makeovers and the new slogan, "See You Tomorrow," (huh?) this casual dining chain of mediocre mainstream American food (including something called "riblets") is trying so hard to be hip with today's youth that it got itself a food truck and a parody courtesy of The Onion: "It's just like my neighborhood restaurant only completely geographically non-specific!"
From the company that gave us "sandwich artists," meats that all taste the same, and so much Jared Fogle that we cried, "Five-dollar foot-long!" just so he'd leave us alone, comes a mobile kitchen from Subway. In keeping with its "healthy" concept, it would seem like walking to a Subway brick-and-mortar location versus its food truck driving right up to our doorsteps might make more sense -- but so does running away from one, too.
This New York-based company with locations in 13 states has replaced good ol' ice cream truck treats with something defined as, "a frozen dessert comparable to, but marketed as a healthier alternative to soft serve ice cream." Uh-oh, that sounds like something close to fro-yo, which means un-fun, which means no running across the neighborhood with a handful of change to buy a Rocket Pop from an old school ice cream truck playing chime-y music. WAH!