10 Corporate Food Trucks Totally Bogarting the Mobile Kitchen Scene, Man

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FoodTruckDaily.com
Red Robin food truck.
Corporations moving in on the scene-y food truck scene? Dude, no way.

It was bound to happen. Over the past few years, local upstarts have been responsible for starting and keeping the frenzy aflame, but now, many corporate chains have taken notice and have tapped into the trend with their own mobile kitchens, according to a recent report by AdWeek.

Man, it used to be all about the food in the trucks, you know? With that said, here are 10 corporate mobile kitchens totally bogarting it.

Red Robin Yummm Mobile

This Colorado-based casual restaurant chain (not the DC comic book character) with over 400 locations across the country is taking its "gourmet" hamburgers and sandwiches on the road with a name that sounds as if it was made for, or by, a 9-year-old kid. And with the cost of gas through the flippin' roof, you can forget about it idling away as you mack on Bottomless Steak Fries.

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Johnny Rockets

Putting a new spin on the dining car, this California-based chain of mediocre American diner-style food is rolling out of the food courts and onto the streets with its mobile kitchen. Let's hope the annoying singing and dancing staff don't come with the fries and ketchup smiley faces.



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Taco Bell

Apparently, having this fast-food "Mexican" restaurant on nearly every street corner in the U.S. isn't as good as bringing its Doritos Locos Tacos, Beefy 5-Layer Burritos, and Crunchwrap Supremes right next to the extended gut of American obesity. Extra bogarting points for having its own Twitter account.



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Sizzler

Hey, remember Sizzler? Neither does anyone else. Maybe that's why this fast-casual steak and salad bar chain decided to do something about its waning reputation with a mobile road show. The menu of sliders and snacks isn't available in the restaurant (which may actually be a good thing) and there's no sneeze guard on the truck so pick your poison.


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12 comments
winterchill57
winterchill57

Food served from corp restaurants is nothing but garbage.  Anyone who thinks they are eating quality food from Taco Bell or Chik Fil a is fooling themselves.    I will not eat at any of the corporate trucks.  

Alicia Geier
Alicia Geier

& Gap's is the lamest. Cut your prices on waay overpriced crappy jeans instead of a coupon around a taco. God who gets paid to come up with this crap???

Alicia Geier
Alicia Geier

Dear corporate foods trucks...if you're trying to be cool & current, it means you can never be!

marcy
marcy

Sounds like quite a step up from the slop served by most food trucks.  

pkbedel
pkbedel

Presume nothing in this market. I was in the restaurant industry for 30 years here. The sheep will keep the corporate trucks busy and the adventurous will try the local flavors. There are many sheep here. Peace and good luck to you brave local truck owners!

rfurcini
rfurcini

I presume that any regular food truck customer would scoff at these corporate advances in the mobile food revolution, while the common joe may very well decide that when a meal in a truck can also be found in any number locations throughout America, they may opt for the more adventurous choice of the lesser known product. What may be the issue here is corporate trucks out-bidding independent trucks for a spot at venues, making it impossible to compete against big money. In such a case independent trucks will close and we'll be left with the same old slop.

Arizona Luke
Arizona Luke

Competition makes for better products. Don't like it? Make better food for a decent price and open your own truck and then market the hell out of it.

Joe Barnes
Joe Barnes

If people would rather buy from a corporate food truck because the food is better or cheaper than a local food truck, then the onus is on the local one to change and compete or shut down. Its called a competitive free market and its dictated by consumers. If you don't like corporate food then don't buy it, but know that their presence doesn't "ruin the scene" by producing a better product, it improves it.

Bill Campana
Bill Campana

i guess you won't be seeing the chick-fil-a food truck outside of amsterdam's.

dlturkette
dlturkette

 @marcy You must live under a rock, or just go to any trailer on the side of the ditch. I for one serve better than the normal restaurant food. Your probably just upset because your a broke, on assistance, on Obama's freeloader list and can't get your fat a@@ out to get some real food!  

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