Mariscos Playa Hermosa: From the Shores of Mexico to a Colorful Central Phoenix Restaurant

Photo by Alex Rodriguez
Camaron endiablados

Hey, readers, get ready. We're putting new meaning into the term "street food." For Chow Bella's latest mission -- "Eating 16th Street" -- we've employed a young woman who's literally eaten her way around the world. Alex Rodriguez has eaten borscht in Moscow, steak in Buenos Aires and a "life-changing panna cotta" in Bra, a small town in the Piemonte region of Italy. Now we've set her palate loose on Central Phoenix's 16th Street. Rodriguez will try it all, from Jefferson Street north to Thomas Road -- and report back, place by place.

The Place: Mariscos Playa Hermosa
The Food: Sinaloan-style (a.k.a. western Mexico) seafood
The Backstory: A husband-and-wife-owned restaurant for the past 10 years.
The Price: Fine seafood for two will run you less than $40.

We're hundred of miles from the closest coast, so it's a wonder that diners seek out seafood in the first place. Is it a distance-makes-the-heart-grow-fonder kind of thing? Jose and Maria Maldonado, owners of Mariscos Playa Hermosa think distance from the sea shouldn't matter.

"We serve Veracruz and Sinaloan-style seafood," says Jose Maldonado, who cooks in the kitchen while his wife manages the floor. "About 70 percent of our seafood comes straight from the Pacific, and about 30 percent comes from the Gulf of Mexico."

Jose was taught Sinaloan-style seafood many years ago and has kept the business up ever since. "I try to combine the flavors of Sinaloa, Veracruz, and Guanajuato all into one," he says. "When you put them together, the flavors feel like home."

"We order twice a week -- that means some of it is frozen, but it's mostly always fresh," Maria says. The deliciously crafted ocean dwellers at Playa Hermosa are not only tasty, though, they're very reasonably priced. "I have customers who like to spend money, and I have customers who don't like to spend money," Jose says, "but my idea is to work around that."

That's not a bad philosophy for the husband-and-wife duo when you consider the price of gas these days, and how much it must cost to get seafood here.

When a customer comes in, everything is made from scratch, and everything is made to order. "That's the key," Maria says.

Photo by Alex Rodriguez
Under the sea...

From the outside, Playa looks like it came out of a Little Mermaid display at Disneyland. It may even be the most colorful restaurant on 16th Street -- but have you seen the inside?

Alex Rodriguez
Mariscos Playa Hermosa: Now in Technicolor

It's a blast. The eye-popping interior isn't the only thing that'll wow you, though. The menu, as you would imagine, is chock-full of Mexican seafood options. Everything from shrimp to octopus to filets of fish.

On our visit, we ordered the camaron y filete a la Diabla ($15.99), or shrimp and fish filet in hot chipotle sauce.

Location Info

Mariscos Playa Hermosa

1605 E. Garfield St., Phoenix, AZ

Category: Restaurant

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Claudia Lopez
Claudia Lopez

I love to eat there , carne asada tacos soo hood. Fried mojarras are awesome. Great price, atmosphere, and quality ingredients. We are there every Sunday !!

Joel LaTondress
Joel LaTondress

love that spot...but no mariscos? that's what they do best in my experience.

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