Anatomy of a Brownie with Eileen Spitalny of Fairytale Brownies

Categories: Chef and Tell

Mabel Suen
The anatomy of a Fairytale Brownies Toffee Crunch brownie.
See also: Fairytale Brownies in Bite-Sized Morsels -- a Dream Come True
See also: Tammie Coe, Fairytale Brownies and Goody Twos Toffee for Valentine's Day

When you're cooking, it's all about a dash of this and a splash of that. But baking is another matter, an exact science. In this series, we're going behind the bakery case and into the kitchens of some of Phoenix's finest purveyors of sweets (and some savories). Fresh out of culinary school, Chow Bella contributor Mabel Suen will work with local chefs to learn their tricks for making perfect pastries, baked goods and desserts. Stay tuned for findings once the flour settles.

The Baked Good: The Brownie
The Chef: Eileen Spitalny
The Place: Fairytale Brownies

Mabel Suen
Fairytale Brownies makes anywhere from 7,200 to 26,880 brownies by hand per day in twelve different flavors.
Thinking about the estimated three million brownies and cookies that come out of ovens annually at the mail order baked good company Fairytale Brownies brings to mind visions of Willy Wonka's magical chocolate river.

There's no actual river at Fairytale Brownie's Phoenix corporate headquarters, but the company does go through a staggering 180 to 672 pounds of chocolate per day.

Twenty years ago, co-founders David Kravetz and Eileen Spitalny dove head-first, Augustus Gloop style, into the brownie business. To this day, they still make them the same way mom did, using the recipe Kravetz's mother prepared for them as kids.

Spitalny says she hasn't been the one to bake the brownies in years. Instead, a team of about 37 year-round employees (which multiply to about 125 during peak holiday season) prepare and package each batch by hand in FTB's well-buttered factory. A walk over to the far end of FTB's storefront provides a life-size snow globe view into production through tempered glass.

Signs hung high in Fairytale's signature purple hue indicate various stages of the process including batter mixing, brownie cutting and chocolate enrobing. In a separate section of the warehouse, employees swiftly assemble gift boxes packed with insulation and ice packs to ship across the US and beyond. It all looks like an episode of the Food Network's Unwrapped - hey wait, they've actually been on that!

To Spitalny, the perfect brownie has a good, strong aroma from high quality chocolate, melts in your mouth, isn't too sweet, and leaves a pleasant aftertaste. It is a classic rise and fall recipe with a flaky top, a dense, fudgy interior on top of a sturdy bottom layer, and toppings carefully sprinkled in by hand. She's keeping FTB's secret recipe to herself, but read on for her advice on how to achieve these qualities.

Location Info


Fairytale Brownies

4610 E. Cotton Center Blvd., Phoenix, AZ

Category: General

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