Payton Curry Dishes on Marketing Bullshit and the Futility of Eating Kale in the Summer


Most over-rated ingredient: Kale. Kale salads are everywhere. But kale is coming from the Southern Hemisphere right now. It's out of season here. So people think, "Oh, I'm eating kale; I'm healthy." But their kale has no nutritional value because it's been shipped so far.

Brat Haus Pretzel & Lemonade.jpg
Courtesy of Brat Haus
Handmade hearth-baked soft pretzel with lemonade
Most under-rated ingredient: Acid. Cooks always want to add more salt, salt, salt. A squeeze of fresh lemon juice or real vinegar makes a world of difference.

Trend you wish would go away: The bastardization of phrases like "all-natural" and "naturally grown." It's all bullshit. It's a marketing tactic used to convince the public that products are not full of hormones, pesticides, and herbicides. What chaps my ass is when these big companies on TV say "farm-fresh carrots." What does that mean?

What the average person doesn't understand about chefs is: That the proper term for most of us should be "executive schlep." This career choice is not at all about the glitz and glamour portrayed on the food channels. We're not as big as the Beatles and don't ever intend to be. Our local farmers and ranchers are our rock 'n' roll gods and green goddesses.

Part two of this interview here!

Enjoy this Chef Salad? Check out Nikki's previous interviews with:
Payton Curry of Brat Haus
Mark Tarbell of Tarbell's
Josh Hebert of Posh
Kevin Binkley of Binkley's Restaurant
Lori Hashimoto of Hana Japanese Eatery
Larry White, Jr. Lo-Lo's Fried Chicken & Waffles


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Location Info

Brat Haus

3622 N. Scottsdale Rd, Scottsdale, AZ

Category: Restaurant

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7133 E. Stetson Drive, Scottsdale, AZ

Category: Restaurant

FnB Restaurant

7125 E. 5th Ave., Scottsdale, AZ

Category: Restaurant

Caffe Boa on Mill

398 S. Mill Ave., Tempe, AZ

Category: Restaurant

My Voice Nation Help
7 comments
Marketing List
Marketing List

The bicycle haus folks really need to quit spamming every story about brat haus. no one is confusing bicycles with brats. Also...why does a bicycle store have barstools?

SecretServiceNinja
SecretServiceNinja

Except for the part where he didn't create the logo. A DESIGNER did. And, I'm quite sure the bicycle haus didn't create the wheel (pun completely intended).

Leon Cabe
Leon Cabe

 I hate the bastardization of phrases like 'organic'.  It's all bullshit. It's a marketing tactic used to convince the public that products are not full of hormones, pesticides, and herbicides. What chaps my ass is when these local chefs in blog comments say "farm-fresh carrots." What does that mean?

Bernard Hinault
Bernard Hinault

"Bicycle Haus" sounds gay.Ask Greg Lemond. Brat Haus sounds cooler.

GuestofaGuest
GuestofaGuest

is that because you like brats in your mouth....along with other cylindrical shaped meats.

Rover
Rover

i hope bicycle haus files a lawsuit and sues the pubic wig off this hack of a chef.

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