Juice Boxes Made Completely From Real Fruit

Categories: Wake Up Call

Fruit Juice Box.jpg
This is potentially the ultimate in truth in advertising, perhaps even the anti-Fauxbe beef. Brazilian fruit juice company Camp wanted to take their claims of being "made with 100 percent fruit juice" one brilliant advertising step further. Advertising firm Ageisobar spent two years developing molds that would allow them to grow actual fruit into the shape of a juice box. A juice box complete with the Camp logo, molded flaps and even a little molded straw on the back. They succeeded in creating "juice boxes" from guavas, passion fruits, apples, oranges, and lemons.

Either way, check out the video and the time-lapse footage of a fruit-growing into a fruit juice box:

SquareWatermelon.jpg
rumpleteaser/Flickr
Of course, vegetable and fruit molds have been around for a while now. Japan has been selling watermelon cubes for over a decade. More recently, companies in Japan have released variations on this theme, including heart- and star-shaped cucumbers. In fact, if you want to try your hand at bending nature to your will, you can follow a helpful Instructable on growing your own square watermelons.

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5 comments
Revend
Revend

I am surprised to know about it. This post is very interesting. Juice is my favorite drink and i love to drink it. Anyway its a wonderful blog and this is my first visit on this site.

Prangaswamy
Prangaswamy

is this real?? Oh God.. looks fun.. but, how on earth??? anyway i really love fruits 'cause they are full of essential vitamins, minerals, in addition to fiber that may lend a hand to protect you from chronic illnesses. .. and i wanna try this one.  right now i'm having a glass o VitaV. love it!

cheao Flights to Kathmandu
cheao Flights to Kathmandu

Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.

Gtrachel
Gtrachel

I do have to say, though, that when I again have a garden to play with, I will probably try my hand at growing stuff in shapes, just for the heck of it, once or twice.

Gtrachel
Gtrachel

Neat as an advertising stunt, but in the end I'm not really any more interested in fruit shaped like boxes than I am in boxes shaped like fruit (I'm talking about you, containers shaped like half a grapefruit, or a whole bell pepper).

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