Maid-Rite's Comin' to the Valley! Wait a Minute, What the Heck's a Maid-Rite?

maidriteburgerdrink2.jpg
The Maid-Rite ground beef sandwich.
​Heard of Made-Rite? If you're from Iowa, you have. And if you've eaten at The Iowa Cafe in Mesa, you'd know its Maiden Rite sandwich is an homage to the 86-year-old fast casual restaurant's famous loose meat sandwich.

Wait, what's the heck's a loose meat sandwich?

"Think of it like a sloppy Joe without the sloppy."

That's Bradley Burt, president and CEO of Maid-Rite. He tells me the Valley is the perfect place to open the first three Maid-Rite locations in Arizona thanks to the number of Midwesterners who settle here. The Des Moines-based restaurant franchiser currently has around 75 diner-style locations in fourteen states.

"I get two phone calls or emails a week asking us to come to here," Burt tells me. "Right now, people are hosting Maid-Rite parties in their homes, with up to 150 guests. We've been sending them hats and seasoning."

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Made-Rite in Dubuque, Iowa.
​Burt says the word "maid" in the restaurant's name (instead of "made") may have resulted as a trademark issue or could have come from the founder's wife, who believed having a maid fix the sandwich was a good idea.

The founder was Fred Angell, an Iowan butcher who created the restaurant's famous loose meat sandwich (seasoned ground beef served on a steamed bun) in 1926. In addition to Angell's ground beef creation, Maid-Rite's menu also features classic diner-style fare like onion rings and home-style pie in addition to more healthful items like wraps and salads -- all for around seven bucks per person.

According to the Des Moines Register, Made-Rite will increase by over twenty new franchises this year, a fact Burt says is a result of entrepreneurs "saying phooey" to the current economy or, if they're retired, beating boredom.

Burt says the new Maid-Rite locations will be in Phoenix, Scottsdale, and Mesa and that, once locations are secured, he hopes to be open in two to three months.

"We'll have to hire someone to direct traffic when we open," Burt jokes. "There's gonna be a lot of people."

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3 comments
goteetoohuh
goteetoohuh

There were actually two locations here previously. The one on Bell, and there was also one in the food court of Westridge Mall, or Desert Sky Mall, or whatever it's called now. My family's from the Quad Cities area, and whenever we go back, we always go to Maid-Rite. They have good chocolate shakes, too.

RickC
RickC

This isn't their first time to try out the Valley for MaidRite.  Back in the late 80's MaidRite opened a location in Moon Valley (7th St & Bell).  Didn't really catch on back then.  If I recall I tried it a couple of times but didn't really see anything special (must b e a regional thing) about it.  Maybe this time there is enough transplants to make it a go.

chuckking
chuckking

Yea, I remember them. They were actually rather tasty, but nobody was ever there.. I stopped in once and found the "teenage servers" sitting on the order counter just talking, because they said nobody ever came in (and obviously not the most sanitary thing they could be doing). 

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