Street Eats Food Truck Festival Offers Tasty Food, Long Lines, and a Few Lessons for Next Time

HA HA !! 
The Americans are upset they had to pay the Indians to park and gain admission.
The Americans are upset they had to pay $4 for dumb food!!
The Americans are upset they had to stand in line for hours!!

I hope they do it all again the same way.

A complete disaster and waste of time and money is how I sum up this entire experience!  The lines just to get in were a disaster, no volunteers directing people..heard nothing but confusion from everyone from the start.  Hours upon hours for every line, no matter what was being sold. I overheard multiple peple saying how horrible this was, since at first I thougt I was perhaps just having a poor attitude, others metioning leaving to get lunch.  In the end thats what we decided to do. Scottsdale has alot to learn about hosting events such as these!  I just kept thinking how wonderful the Tucson Meet Yourself Food Truck experience was, & could not believe what a night mare this turned out to be! Never again will I waste my time or money on this poorly excuted/planned "event" !!!!

Everybody loves the idea of a Food Truck Festival.  But, after this event, I don't think I'll ever go to another one again!!!  This event was a disaster.  I left feeling hot, thirsty, hungry, taken advantage of and gouged.  I went home and had a bite to eat.  And to the folks at Salt River Fields, quit charging people for parking to come to your facility and your events.

Simply an awful, disorganized, overpriced waste of time. A major rip off.

What I would like to know is where was Tyler Florence?  There was no information about when/where he would make his appearance, and I didn't see him in the slideshow either. 

"It wasn't all bad, not by a longshot." Which universe are you in? This event was a disaster! Overpriced, poorly planned, poorly executed and did NOT deliver - not by a longshot. We arrived shortly after noon, waited an hour and left empty-handed as trucks started running out of food. The majority of customers were NOT satisfied.

Totally beyond disappointing. 
~ No cash at ATM's?
~ Parking wait 1.5 hours?
~ Trucks out of food?
~ Lines so long at others that you got nada?

I'm renting a couple food trucks next year just to park outside and feed people waiting to get in!! 

In theory, a food truck festival is a great idea, but it seems that fully executing that idea and have it be successful has fallen short, not only here, but at the food truck fest that was held in downtown phx in August. Promotoers need to take the advice of the festival goers and apply it. There should have been more seating available, drinks were over priced, and ticket sales need to be CAPPED, simple as that. I still love food trucks and love supporting them, it'd just be nice if the food truck festivals were ran better.

I should have known better.  This was an absolute rip off.  The organizers should be ashamed of themselves for putting on such an event.  Yes - the 4 braised pork sliders I split with my lady were good.  When the total cost was $25 (parking, tickets, food) PLUS 3 hours of our lives, they were not nearly good enough.  It was digusting to see them still charging for parking at 2:30pm, when most people already in the event would be lucky to get any more food at all.  We tried waiting on a 2nd line and heard that people near the front had been on line for 2.5 hours and MAY NOT GET FOOD.  Unreal.  Lesson learned.

 Anyone who couldn't see this coming should get a guide dog.  

Am I the only one who sees a food truck festival at a fixed venue on the far end of town as kind of idiotic? I've really enjoyed the downtown Friday food truck court a few times, where there's a central location, good variety, fresh air, and no entrance or parking fees. And I don't mind going a little out of my way to track down a really good truck at other times.   But I can't say that I understand trekking over to the Salt River reservation, paying high prices to park and enter, then waiting in massive lines for a couple bites of food that probably isn't a whole lot better than fixed venues around town. The novelty of food trucks has to wear off at some point, right?

While I appreciate the disclosure and the rather optimistic tone of the article (for next year, I guess), I am somewhat perplexed by the sort of dismissive tone of the article regarding the laundry list of problems at the festival.

As someone who has been burned by more than a few festivals that go long on PR, but offer little in return (other than to bring in easy capital to the promoters), I was interested in hearing why things failed and why this seems to continually happen at start up festivals (as though throwing a festival is some newfangled thing that no one has ever done before).

What exactly did one get for the $10.00 entrance fee?  Why was the $5.00 parking fee not disclosed?  What happened to the $2.00 sample vouchers?  Who decided not to bother with ample seating?  Why was there (apparently) no cap on admission ticket sales?  Who was benefiting from charging $4.00 for a bottle of water (note: for about that price, you can get a case of Kirkland water bottles at your local Costco; 24 to a pack I believe)?

The note about someone waiting 1:40 for a cheesesteak all but begs even more questions to be answered, and makes me wonder why the promoters and sponsors and administrators of what was clearly a massive failure aren't pushing out mea culpas in record numbers.

Considering this is now the second food truck festival that seems to have oversold tickets and has suffered from a plethora of problems, your takeaway that what this means is that Phoenix needs more food truck festivals is somewhat empty.