SB 1070 Backlash: Lime Fresh Mexican Grill from Miami Takes a Jab at Arizona

Categories: News
LimeBanner.jpg
Ouch.

Lime Fresh Mexican Grill, a chain based in Miami, with locations in Florida and Huntsville, Alabama, created a grand opening banner reading, "So authentically Mexican we couldn't open a store in Arizona. So we came here instead."

According to a reddit post, the banner was spotted at a new location in Orlando, Florida.

Given the banner's obvious reference to Arizona's SB1070 law, I called the Lime's corporate office this morning for a statement.

After an initial phone call to the corporate office, I spoke to a representative from Lime's public relations agency in New York, who sent this e-mail response from John Kunkel, CEO and founder of Lime Fresh Mexican Grill:

"If you look at the Lime brand persona, everything we do is lighthearted and fun. We know this is a serious issue and certainly don't mean to offend anyone. We love Arizona and would love to open a Lime there soon!"

What say you, readers? Harmless fun or poor judgment?

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11 comments
Scotchmstr
Scotchmstr

Should they call their restaurant Limon Fresh Mexican Grill?

AA
AA

So they're only hiring illegals? You can have a legal and authentic restaurants.  It's not as though once a Mexican becomes legal, he/she loses the ability to cook Mexican food.

Dumoudan
Dumoudan

All Illegal aliens should be allowed to apply for work permits but only while they are outside the United States in their home countries.   This type of program (guest workers) has worked very well for many years in economically successful places such as Switzerland, Singapore to name a few. Once their work visa expires they must immediately leave the country. If the females become prgnant, they are immediately returned to their home country. commit any violation of ANY law (even "J" walking)  and they are deported. If they attempt to re-enter the US illegaly, they are automatically placed on a list of permanently banned from entry into the US. Are you with us?Just enforce the Immigration Laws and treat all people who want to enter the US fairly. Don't show preference to those that entered illegally. Justice for all? Or just some of the people wishing to come to the US?

Trishy812
Trishy812

Nice save, Lime Corporate office.  Are you sure you aren't in politics yourself?  Don't bother coming to Arizona.  No one would give you business after your comments.  We are a little fickle that way.

Ghems
Ghems

Harmless fun...sometimes we just need to lighten up a bit don't you think?!

Dcanez
Dcanez

not a smart move on advertising 

Umbrellas Smiling
Umbrellas Smiling

Hilarious. If you can't laugh at this, then you take yourself too damn seriously. 

Null
Null

You are right, nobody needs businesses in Arizona, gold is laying on the streets.

ZakRulz
ZakRulz

I'd eat there.  I mean I wouldn't go out of my way to do so.

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