"Breastaurants" Are Bursting With Profitability

Categories: News
tiltedkiltpubandeaterygirlgroup.jpg
Tilted Kilt
(Insert hilarious breast-related intro quote here.)

According to Entrepreneur magazine, "Breastaurants" (yes, an actual term used to describe restaurants that sport scantily clad women as waitresses), are becoming one of the fastest- growing segments of the hospitality industry. And although sales figures for this nay-nay niche aren't available (they're lumped into the more general casual dining category), the magazine reports that sales at Hooters alone have increased in the past two years an average $1 billion annually.

I can see the reality show now, Billion Dollar Breastaurant.

Says Entrepreneur:
"The concept has grown in spite of the recession by focusing equally on upscale comfort food, full bars with extended beer choices, a full menu of sports on TV, and waitresses in tight shirts and short shorts. But the most important aspect of these restaurants is the same element that powers most successful eateries: customer service."

HAHAHAHAHAHAHAHAHAHAHAHA!!! Customer service -- oh, that's rich.

While Hooters is probably the most notable breastaurant, let's not forget Tempe-based Celtic-themed sports bar Tilted Kilt Pub & Eatery. Tilted Kilt's CEO, Ron Lynch, explained his chain's concept to Entrepreneur magazine, including the difference between "sexy cute" and "sexy trash," and how his waitresses practice "touchology."

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Jeff Newton, Entrepreneur
Tilted Kilt CEO Ron Lynch with breastaurant beauties.
After pointing out Tilted Kilt's "sports-viewing excellence" which basically means plasma TVs, lots of libations, and food that ranges from snacks to steaks, Lynch admits to Entrepreneur that the real draw of the restaurant is the Tilted Kilt waitress.

"We make no bones about it -- that's what brings people in," Lynch said. "We sell on sex appeal, but we are sexy classy, sexy smart or sexy cute. Not sexy stupid or sexy trashy."

Lynch also goes on to talk about "touchology," a less-creepy-than-it-sounds exercise his waitresses practice that translates to touching a table often to make the guests feel welcome.

Why are breastaurants becoming so popular? Darren Tristano, executive vice president of Technomic, a food-industry consulting firm in Chicago, told Entrepreneur:

"They provide a service to men who may not have a person at home to take care of them in the same way. That's important to a number of people, and it drives them back."

What say you, breastaurant buzzers? Are breastaurants a result of the recession or is it ye ol' sexism again? Let us know what you think!

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15 comments
Rabdude
Rabdude

If the food wasn't good and the prices cheap enough I wouldn't keep going to Tilted Kilt. The same reason I left Hooters years ago, their food was horrible (but has since gotten a lot better). So looks alone won't do the trick in my view.

OmarTentmaker
OmarTentmaker

Sub-heading: "Eateries Don't Go Broke Going Bust"

lezbeehonest
lezbeehonest

 Show me a "breastaurant" regular, and I'll show you a guy who takes home his extra ranch dressing to use as "hand" lotion.

Pjohmsomcampbell
Pjohmsomcampbell

I would go to tilted kilt more if the service was better. They have great beer selection. The wings are tastey, but I have been to the one in peoria and scottsdale and I got horrible service

Bethanie Marshall
Bethanie Marshall

I think the notion that titty restaurants are flourishing in our economy is a sad display of American culture. Instead of celebrating creativity and risk taking in food, we are a society that just wants the same old bar food and titties in our face. Don't get me wrong, I love Tilted Kilt, but I wouldn't eat it everyday.

Hector Acuna
Hector Acuna

Can't blame a restauranteur for want to squeeze more profits out of their business.

Johnny
Johnny

want to see dudes with hard ones like the congresman!

Sid
Sid

It's a common technique of waitresses to touch the patrons shoulder or arm, a classic dating technique of making personal contact, but in this case it amplifies tips. Touching the table? I don't think so,unless it's to lean forward and give a better "display".

lezbeehonest
lezbeehonest

 So, let me get this straight: You were a Hooters regular; now you're a Tilted Kilt regular. For what it's worth, I hear Castle Boutique allows customers to bring in sandwiches.

eustella
eustella

I don't think they mean touching the table literally. I think they mean checking back often to see if the customers need anything.

teknik1200
teknik1200

I've worked in a lot of bars for a lot of years, and the girls that use looks over service all touch the patron often, wether it's their shoulder, arm or hand, they touch to get the guys attention and make the guy think they are paying "extra" attention to him.

those girls made a lot of cash and were usually sucky to work with because they tend to not do their actual job so well.  

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