KFC's Buckets for the Cure: Charity, Hypocrisy, or Both?
After the launch of one of the worst
jokes sandwiches in fast food history, the KFC Double Down, it seems a lot of folks have their feathers ruffled over the Colonel's latest cause-marketing effort, Buckets for the Cure -- a program in conjunction with Susan G. Komen for the Cure promoting breast cancer awareness.
For the next five weeks, KFC will be donating 50 cents for each specially branded pink bucket of chicken sold. Its goal is to raise $8.5 million for awareness and as of last week, the fast-food chain was already 10 percent of the way there. Enter the words "irony" and "hypocrisy" from critics claiming that the Colonel's do-goodness is canceled out with his high-cholesterol and obesity-causing fried chicken and Double Down sandwiches.
What's this Fry Girl got to say to all the cackling critics? Find out after the jump.
Three words: Get. Over. It.
Really? KFC's raising money to fight breast cancer and you're going to take issue with the fact that it sells fried food and that somehow our collective health is being sacrificed if we want to participate by buying a bucket of chicken? Where should the money come from? Clothing companies exploiting third world countries for cheap labor? Manufacturers more concerned about product output than the safety of their employees? Truth is, you could take issue with any of these, and I'll bet many of them that fit the bill are or have been supporters of the Susan G. Komen for the Cure foundation. The bottom line is: Who cares when the money's going toward an admirable cause?
It's chicken for fried's sake. No one's making us buy it and the fact that the bucket's pink isn't going to change America's current eating habits (FYI: you can donate sans bucket on their website.) You wanna take KFC to task for the gut-busting Double Down in the spirit of food reviews, go ahead, but back off its Buckets for the Cure. I don't care if the money's grilled, extra crispy, or original recipe, if it's part of finding a cure for breast cancer, this Fry Girl says, "Pass me a drumstick."