Johnny Cupcakes Coming to Phoenix Next Week
Entrepreneur Johnny Earle, aka Johnny Cupcakes, has three boutiques -- two in Massachusetts and one in California -- filled with gorgeous antique stoves, mixers and giant faux baked goods. So you can guess what he sells:
Whaaaat? Seems 'ol Johnny is a lousy baker, but a marketing genius. According to his bio, Johnny has concocted several half-baked sales schemes. Eventually one worked.
He started out selling itching powder and whoopee cushions, eventually moving up to pins and buttons and finally to hawking t-shirts printed with cupcakes on 'em out of his car trunk. Soon, he had a cupcake-cult following.
Johnny's currently revisiting his roots (selling tees out of a suitcase again!) on the Johnny Cupcakes Suitcase Tour, which pulls into Red Hot Robot on Camelback Rd. and Central at 8 p.m. next Friday, April 16. Head over and pick up a designer shirt with a cupcake-and-bones on it or just to tell Johnny how much you wish he'd sell real cupcakes.